Noushky Fabius: Reinventing Caribbean Cuisine with Pretty Pâté
- Kami Redd
- Feb 14
- 4 min read
Noushky Fabius: Reinventing Caribbean Cuisine with Pretty Pâté
Some of the greatest entrepreneurial journeys are born from necessity, and Noushky Fabius’ transition from healthcare professional to culinary entrepreneur is one such story. As the founder of Pretty Pâté, she is on a mission to make Caribbean cuisine a staple in households beyond the West Indian community. Leaving behind a career as an echocardiologist due to workplace toxicity, Noushky took a bold leap into the food industry—transforming her love for cooking into a thriving business that redefines how Caribbean flavors are perceived and enjoyed.
From Echocardiology to Entrepreneurship
Noushky’s path to Pretty Pâté wasn’t conventional. Raised in a Haitian immigrant family that equated success with job stability, stepping away from a secure medical profession was a daunting decision. But after experiencing burnout and losing her expected financial security, she faced the pressing question: Who am I beyond my career? It was a friend’s suggestion that sparked the idea of turning her passion for cooking into a business. Initially, she started by sharing food pictures online, which naturally attracted interest and led to her first sales. What started as an experiment quickly evolved into an innovative brand that challenges the perception of Caribbean food, positioning it as a high-quality, must-have item for every household.
The Birth of Pretty Pâté
Building a business from scratch meant overcoming challenges, from perfecting her recipes to navigating the world of product marketing. Noushky likens the process to being in a culinary laboratory—experimenting with flavors, choosing between fresh ingredients and pre-made seasonings, and ultimately crafting patties that resonate with a diverse customer base. She knew that for Pretty Pâté to stand out, she needed to make West Indian cuisine approachable and desirable to all. Before launching high-end tasting events, she built a loyal customer base by first engaging them online, sharing her food journey, and allowing them to be a part of her brand’s development.
Innovating Caribbean Food Marketing
Unlike traditional Caribbean food businesses that rely on word-of-mouth within the community, Noushky sought to expand her reach. She built Pretty Pâté with a strategy inspired by luxury branding, ensuring that customers not only enjoyed the product but also the experience. Every detail matters—from the vibrant golden hue of the patties to the sophisticated packaging that makes each order feel like a gift.
“People want to see the founder, the lifestyle, and the authenticity behind the product,” Noushky explains. Her social media presence plays a key role in her marketing approach, using indirect advertising by showcasing her passion for food rather than hard-selling the product.
Heritage, Identity, and Black Woman Entrepreneurship
Noushky’s Haitian roots have deeply influenced her approach to business. Raised by a grandfather who was a farmer and a grandmother who was a merchant, she was instilled with an unshakable work ethic. She vividly remembers childhood lessons in peeling green beans, seasoning meats, and valuing the quality of homegrown ingredients. These formative experiences now fuel her drive to build Pretty Pâté into a household name, while also honoring her heritage through food.
As a Black woman entrepreneur, Noushky has encountered biases that continue to shape her resilience. “People don’t always expect me to be the face behind the brand,” she says. “I’ve had moments where people praised my product and were shocked when they realized I was the founder.” Despite these moments, she remains committed to breaking barriers and proving that Black-owned businesses can thrive in any industry.
The Future of Pretty Pâté
Noushky envisions Pretty Pâté making its way into grocery store freezer aisles across the country. She is currently exploring partnerships with major food distributors and cold-packaging facilities to scale production. Beyond Caribbean flavors, she wants to expand her product line to include options like mac and cheese patties infused with vegetables, making convenient, high-quality food accessible to busy families.
Advice for Aspiring Entrepreneurs
For young Black women considering entrepreneurship, Noushky’s message is simple: Value your happiness as much as your accomplishments. She urges women to challenge the notion that stability must come at the expense of personal fulfillment. “Many of us are raised to endure toxic environments for the sake of financial security,” she says. “But prioritizing your well-being is just as important.”
Additionally, she emphasizes the importance of starting with a solid legal and financial foundation. “Get your business properly registered from day one. Avoid unnecessary loans until you establish a steady flow of income. And never underestimate the power of networking.”
A Legacy in the Making
Noushky Fabius is not just building a business—she’s reshaping the narrative around Caribbean food and Black entrepreneurship. Through Pretty Pâté, she’s creating a movement that challenges perceptions, fosters inclusivity, and brings the warmth of West Indian flavors to dinner tables everywhere. Her journey proves that passion and resilience can create lasting impact, inspiring others to follow their dreams and redefine their industries. By starting from financial uncertainty and leveraging her social media presence, she has built a brand that not only delivers great food but also tells a powerful story of perseverance and innovation. With every bite of Pretty Pâté, she’s not just serving food—she’s sharing culture, history, and the belief that great cuisine knows no boundaries.
Contact Noushky Fabius
First name: Noushky Fabius RDCS, RVS, RVT
Email: prettypatestore@gmail.com
Company name: Pretty Pâté
Website: https://www.prettypate.com/
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