Jennifer Benton: The Marketing Maven Transforming Businesses Through Digital Innovation

Navigating the world of entrepreneurship as a single mother and survivor of domestic abuse, Jennifer Benton has turned her experiences into a thriving marketing empire. As the founder of Jenetic Marketing Group, LLC, Jennifer has dedicated her career to helping small businesses and ministries leverage the power of social media, branding, and live streaming to engage with their audiences. Her journey is one of resilience, transformation, and an unwavering commitment to creating opportunities for others.

From Healthcare to Digital Marketing: A Bold Leap of Faith

Jennifer’s entrepreneurial journey began after leaving an abusive relationship and relocating from Cleveland, Ohio, to Atlanta, Georgia. As a single mother of a newborn and a toddler, she faced the difficult task of balancing her career while ensuring she was present for her children. Initially working in healthcare, she soon discovered a passion for digital marketing and saw an opportunity to help small businesses and ministries establish their online presence.

Her first step into marketing was volunteering to manage her church’s Instagram account, where she quickly gained recognition for her ability to build engagement and create compelling content. Encouraged by the feedback she received, Jennifer realized that she could turn this skill into a business, and thus, Jenetic Marketing Group was born.

Overcoming Obstacles and Finding Purpose

Starting a business is never easy, and Jennifer’s journey was no exception. Just a week before launching Jenetic Marketing, her condo was burglarized—the only item stolen was her laptop. This devastating setback nearly derailed her plans, but her mother, an unwavering source of support, stepped in and purchased a new laptop for her.

“This business is part of my mother’s legacy just as much as it is mine,” Jennifer shares. “Without her support, I wouldn’t have been able to push forward.”

The loss of her mother in 2020 was another profound challenge, but the encouragement she had given Jennifer just weeks before her passing remains a guiding force in her life. “She told me to keep building toward greatness, and that’s exactly what I intend to do.”

A Marketing Approach Rooted in Innovation

One of the most groundbreaking aspects of Jenetic Marketing is Jennifer’s use of live streaming as a sales strategy. Inspired by channels like QVC and The Shopping Network, she developed what she calls “Live Selling”, a method that helps businesses drive more sales and website traffic through interactive live-streamed content.

“Live streaming allows businesses to connect with their audience in real-time, answer questions, and create an immediate sense of urgency,” Jennifer explains. “Brands I’ve worked with have seen significant boosts in sales and engagement after implementing live streaming strategies.”

Jennifer’s expertise in branding, community building, and buyer psychology has positioned her as a go-to strategist for businesses looking to scale their online presence. Her unique ability to blend authentic storytelling with digital marketing techniques makes her an industry leader in an ever-evolving space.

Breaking Barriers as a Black Woman in Marketing

As a Black woman in the marketing industry, Jennifer has faced her fair share of challenges, including not always being taken seriously in spaces dominated by men. Despite this, she has continued to show up, demonstrating her expertise and proving her value through results.

“I document my successes because I know I have to show people more than I tell them,” Jennifer says. “Unfortunately, as Black women, we often have to work twice as hard to be seen and heard.”

Her cross-cultural appeal and dynamic presentation skills have landed her on major platforms, where she has presented to audiences as large as 50,000 people. She credits her diverse background for helping her navigate different business environments and successfully communicate with various audiences.

Jennifer has also encountered moments where her marketing proposals were initially dismissed, only for similar strategies to be embraced when presented by others. Rather than backing down, she responded by providing data-backed proof of her strategies, ultimately securing major business deals.

Balancing Business and Motherhood

Being a single mother and business owner requires a delicate balance. Jennifer has learned the importance of setting boundaries and using tools like calendars and project management software to ensure she doesn’t take on more than she can handle.

“My children come first,” she says. “I structure my business around my family’s needs so that I can be present for them while also growing my company.”

Advice for Aspiring Entrepreneurs

For young Black women looking to break into digital marketing or entrepreneurship, Jennifer’s advice is clear:

• “Follow your dreams and don’t let anyone put their limitations on you.”

• “There may not be a blueprint for your business—create your own.”

• “Network, network, network! It will change your life.”

• “Never stop learning. Platforms and trends evolve, so stay ahead of the game.”

Jennifer emphasizes that many businesses fail because they prioritize everything except marketing. Her advice? Know your audience, invest in branding, and leverage live streaming to build strong connections.

The Future of Jenetic Marketing Group

In the next five years, Jennifer envisions Jenetic Marketing evolving into a full-scale creative agency, offering media production, branding services, and high-level marketing campaigns. She aims to inspire and support Black business owners, helping them confidently show up in the marketplace and connect with the loyal customers they deserve.

She also dreams of launching a daytime marketing show, expanding her impact beyond digital campaigns and consulting. With her bold vision and relentless drive, there’s no doubt she will make it happen.

A Legacy of Strength and Success

Jennifer Benton’s story is one of resilience, innovation, and transformation. Through Jenetic Marketing Group, she is not just helping businesses grow—she is empowering entrepreneurs, especially Black women, to take control of their narratives and thrive in the digital space.

Her journey proves that success is possible despite setbacks. Whether she’s leveraging live streaming to revolutionize sales, educating businesses on branding, or inspiring future marketers, Jennifer is paving the way for a new generation of Black entrepreneurs.

“No matter what challenges come your way, don’t stop building. You have the power to create something amazing.”

Connect with Jennifer Benton

• Company Name: Jenetic Marketing Group, LLC

• Email: jennifer@jeneticmarketing.com

• Website: https://jeneticmarketing.com/

• Facebook: https://www.facebook.com/iamjenjanell

• Instagram: https://www.instagram.com/jenjanell/

Jennifer Benton is redefining what it means to be a Black woman in marketing, proving that with determination, strategy, and a strong support system, anything is possible. Keep an eye on Jenetic Marketing Group—because this is just the beginning.